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Facebook stumbles after leaving its first gaming partner in virtual reality advertising


Facebook’s first partner for advertising in its virtual reality headset came out of the initiative a week after it was announced after a response from the gaming community.

The world’s largest social media platform said last Wednesday that it planned to launch Ad testing on Oculusis its popular virtual reality gaming headset with running ads in the shooting game Blaston և “Several other developers”.

But: BlastonOne of the titles of Resolution Games on Monday rejected the plan after a flood of user complaints. “After hearing the player’s opinion, we understand that Blaston is not the best for this type of advertising test. Therefore, we do not plan to carry out the test anymore ” says on Twitter,

Dozens of users posted one-star reviews Blaston in protest of the proposed test with Facebook, arguing, for example, that paid games should not suddenly bombard users with ads, according to media reports,

Facebook did not respond to a request for comment. An announcement last week said that those who wear headphones will have control over hiding certain ads or hiding advertisers from a particular advertiser.

BlastonFacebook’s decision is shameful as it seeks to expand its virtual reality business by adding advertising dollars to its hardware revenue. Last month, the company announced that it had begun testing ads on the Oculus mobile app.

The company has invested heavily in both virtual reality, where headphones block the real world, and augmented reality, where images dominate the real world, taking Apple և Snap to build a next-generation computing platform. All three companies are competing to build augmented reality glasses,

At last week’s VivaTech conference, Facebook CEO Mark Uck Uckerberg said the company now has 10,000 people working in both virtual and augmented reality. “We are investing billions, billions of dollars to build something that we believe will lead to a convincing future in five to 10 years,” he said.

The idea of ​​presenting ads to virtual reality has long been rejected by some gamers. After selling Oculus to Facebook in 2014 for about $ 2 billion, founder Palmer Lucky said the company would be able to continue to operate independently of its new parent company, adding: “We are not going to follow you, flash ads on you, or do anything invasive.”

Late Monday, Blaston tweeted that as an alternative to its testing, Resolution Games was “looking to move this small, temporary test” to its free fishing game Bait:,





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