Business

The list of the best bosses is good, but what about the 50 worst?


Earlier this month, the British CEO sent an e-mail to one of his clients, which left the woman stranded.

This man is not a famous wolf, like the head of Ryanair Michael O’Leary, who he once said the idea that the customer was always right was the “horse farm”.

Nor does he make such rumors James Ames Watt, co-founder of BrewDog, a craft beer group, who last week he swore listen և learn after dozens of former employees have written open letter claiming that the company was full of “poisonous attitude” and had a “rotten culture”.

His name is James Ames Price is running The outfit he founded is called Everything is genetic, which is one of the suppliers of Covid test in the United Kingdom government lists for incoming travelers who must prove they can safely quarantine.

The e-mail dusting started when a friend of mine who had flown from abroad to London wrote to claim compensation because he could not find the test results ordered by his firm at the expected time.

Mr Price replied that as far as he could tell his company was loyal to its advertised turning point, if he paid compensation, there would be no test results.

My friend complained loudly, fearing that he might stay home longer. He said he needed the result և the postpaid would encourage customer loyalty, to which Mr. Price rudely said: “We prefer to have returning customers who understand what they are buying.”

He finally gave in when he showed what one of his staff had told him when the results were ready. Accepting him for providing incorrect customer service information, he offered both compensation and his test results, but it was too late.

My girlfriend, a former senior manager, said she found her attitude so humiliating that she would never use her firm again.

Mr Price later told me that he was sorry for any bad service, including his responses to customer complaints, which would now be resolved by other friends of the company.

But he was thinking last week when he was one year old list: “Chief Executive Officers” came out, this time: Glass door, a career site where employees can post anonymous reviews about their companies.

The decline is ranked among heads of state in the United States, the United Kingdom, Canada, France and Germany during the 12 turbulent months of May this year, using an internal rating system that measures the quality, quantity and consistency of reviews.

Among his more remarkable discoveries. Microsoft’s Satya Nadella was included in the list of all countries except France, which requires some work, according to Glassdoor.

Facebook’s Mark Uck Uckberg failed to make the list of the top 100 CEOs in the United States since launching for the first time since 2013, when he was ranked number one, which is also quite a feat.

There were other CEOs who included it in the lists of the three countries Salesforce:Mark Benioff; Morgan StanleyJames Ames Gorman and Airbus:– Guillaume Forin.

All of this is as interesting as the reasons given by the staff for praising these managers so highly. They just did not get a decent salary, good privileges – career advancement, many also received points for offering flexible or long-distance work.

It is good to know all this. However, my friend’s experience reminded me that it might be a good idea to have a reliable list of the worst CEOs. Will it provide a more useful guide for potential employees, customers and investors, especially when it comes to smaller, less well-researched companies? I know a few people have tried these things over the years, but no one has had a huge amount of Glassdoor. When I asked the site if it had ever viewed such a list, the speaker said it did not. “We prefer to watch the best practices of those who do well.”

He noted that CEOs receive a Glassdoor rating based on cumulative reviews, as opposed to last year’s rating և they can be instructive.

Ryanair’s O’Leary scores just 43 percent, which is lower than the site CEO’s average rating of 73 percent. BrewDog’s Watt comes in at just 52 percent.

That’s all right, but if the site ever comes out with an annual ranking of the worst CEOs, I know I’ll not want to read it alone.

pilita.clark@ft.com:

Twitter: @pilitaclark:





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