Cristiano Ronaldo started the trend at a pre-match press conference on Monday by hiding two bottles of Coca-Cola.
Responding to the tendency to tear the bottle at the European Championship started by Cristiano Ronaldo, UEFA asked the players of 24 teams to stop removing sponsored strategic drinks from the press conference platforms.
Ronaldo, Paul Pogba և Manuel Locatelli removed the sponsored bottles from the view of the cameras during a media briefing this week.
The director of the Euro 2020 tournament, Martin Cullen, said on Thursday that UEFA “communicated with the teams in this regard.”
“It is possible, because the income of the sponsors is possible for the tournament – European football,” said Cullen at the briefing.
Pogba, a non-alcoholic Muslim, has spoken out against the green bottle of Heineken, the official sponsor of Euro 2020 beer. Beer is marketed as a non-alcoholic beverage with 0% alcohol.
Cullen said the rules of the tournament required fulfillment of UEFA’s promises to sponsors, although players with religious objections “should not have a bottle there”.
Pogba had to ask questions in the interview room on Tuesday against Germany 1. After being named the best player of France’s victory with a score of 0. The player awards are sponsored by the brewer.
Ronaldo started the trend at a mandatory pre-match press conference on Monday by hiding two bottles of Coca-Cola and replacing them with water, which was also one of the brands of the beverage maker.
This week’s fall in Coca-Cola stock prices has been attributed by some to Ronaldo, but without any evidence that the two are related.
Locatelli perfectly copied Portugal on Wednesday after Italy helped beat Switzerland.
This prompted UEFA to remind team officials that players must respect their sponsors – their contribution to European football. The media managers of each of the 11 stadiums in Europe must also assist in removing the beer bottles before a Muslim player arrives.
Coca-Cola և Heineken are among the top 12 sponsors of Euro 2020, contributing to the total revenue of the UEFA tournament – almost 2 billion euros ($ 2.4 billion).
The cost of individual sponsorship deals has not been made public, but UEFA has received 483 million euros ($ 576 million) in sponsorship deals from 10 partners in Euro 2016 in France.
Footballers also indirectly receive money from their trade income of Euro 2020 through their national federations and clubs.
The 24 national federations competing in Euro 2020 will share the UEFA prize money with 371 million euros ($ 442 million), which, as a rule, helps to pay players’ bonuses. The champions can receive a maximum of 34 million euros ($ 40.6 million) from UEFA, having won all their group games.
Hundreds of clubs around the world also receive shares worth at least € 200 million ($ 239 million) donated by UEFA from the proceeds of Euro 2020 to reward their players for leaving European teams. Of this amount, around 630 players participating in the final tournament will receive a daily interest rate of 130 million euros ($ 155 million).
Revenue from Euro 2020 will also fund € 775 million ($ 925 million) UEFA has promised its 55 member federations annual grants and development program funding for 2020-24.