An industry-backed Carbon Trust climate study found that one hour of Netflix emissions through Netflix emits about 55 grams of carbon dioxide equivalent.
According to a study by the Carbon Trust Climate Group, your favorite one-hour TV show is to boil a kettle for six minutes or take out four bags of popcorn in the microwave.
The results are encouraging to researchers և good news for streams such as Netflix Inc., which helped fund the work, as they show that the carbon footprint is smaller than some estimates in the past. In addition, the study found that entertainment companies are able to reduce emissions from their products.
Like most industries, the film and television business is frantically cutting back on carbon dioxide emissions, hoping to help offset the worst effects of climate change. Although the show’s broadcast has less impact on the environment than, say, the production of a new film, companies are looking for any way to improve sustainability.
“There was a lot of misinformation and misunderstanding about the carbon footprint of video streams,” said Andy Stevens, co-author of White Paper, associate director of the Carbon Trust. “So we wanted to look at it և to help increase awareness and understanding of the impact of video streaming.”
The study found that an hourly flow emits about 55 grams of carbon dioxide equivalent, based on a user in Europe. About half of all emissions come from self-propelled equipment, with larger, older technology doing the most damage to the environment. The rest of the emissions come from home web routers և distribution networks. Small volumes come from data centers, centralized nodes, where Internet information is processed and stored.
The researchers also looked at white paper to see if viewing high-definition content had a greater impact on emissions than the standard definition. They found that it made little difference. Moreover, business stability is improving. Although the demand for flow has increased, especially during the epidemic, the amount of energy consumed during this activity has fallen as equipment becomes more efficient և Green energy is gaining popularity.
A group called Dimpact, made up of media companies and researchers at the University of Bristol in the UK, is trying to get a clearer idea of how bad the flow is for the environment. Researchers in Martin Bristol have developed a carbon meter. Using the tool, Netflix said in March that it emitted less than 100 grams of CO2 equivalent in about an hour, which is similar to recent discoveries.
The new report is a “confirmation of the work we have done,” said Emma Stewart, Netflix Sustainability Manager.
Separately, Netflix plans to achieve zero greenhouse gas emissions by the end of 2022, which means that it will compensate for all emissions that it has not been able to eliminate so far. About 50% of Netflix emissions come from physical production of new content and 45% from corporate operations.
The company does not include its customers’ web usage in its carbon footprint calculation, although Stewart said they could encourage partners to build cleaner devices, switch customers to so-called green tariffs that add more renewable energy to the grid.