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Ferrari is choosing an electronics pioneer who has no luxury experience as CEO


Ferrari has appointed its CEO as a specialist in electrical components, which means a surprise end to the search that began late last year when its former boss Louis Camilleri left in a Covid-19.

The new Italian head, Benedetto Vigna, is the head of the sensor division of STMicroelectronics, the largest and most profitable division of the technology group. He will join the supercar maker in September.

Vigna has been with STMicroelectronics since 1995, establishing its own division, which now has the same amount of revenue as Ferrari.

He specializes in motion sensors and was part of a team that developed three-axis gyroscopes that change the aspect ratio of a screen as the phone rotates.

The same technology that debuted on the iPhone 4 is now common in most modern car navigation systems, while Vigna led the ST drive to provide the automotive industry with a range of technologies.

But his appointment is a big surprise, not having just a car or luxury experience. The reported candidates for the post included a number of established lavish leaders.

“The appointment is very unexpected, in our opinion, it reflects the need for Ferrari’s’ new invention ‘, the difficulty of securing candidates ready to take on the task,” said Philip Huchois, Jefferies’ automated analyst.

“That being said, one should not underestimate the strategic thinking of Ferrari և Exor’s chair’s Elkan,” he said.

The Elkann-led Exor owns 36 percent of Ferrari, as well as 14 percent of Stellantis, which was formed this year as a result of a merger of Fiat Chrysler and PSA of France.

Elkanne is known for his talent for leading the almost bankrupt Fiat in 2004.

Over the next 14 years, Marchion turned the business into a € 200 billion empire, including the acquisition of Chrysler and the ouster of Ferrari and CNH Industrials as a separate business.

Speaking on Wednesday, Elkann said that Vigna’s “deep understanding of the technology that is driving most of our industry to change, its proven innovation, business building and management skills, will further strengthen Ferrari և its passion.” a unique story in an exciting era ahead. “

He called his appointment a “special honor” and said he was joining Ferrari’s men with a deep sense of responsibility for their extraordinary achievements և women բոլոր extraordinary achievements, for all the stakeholders in the company, for all those for whom Ferrari is like that. a unique passion. “



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