US Food Delivery Program By Dash Launched in Aponia, Japan, marking the company’s first entry into the Asian market վերջին the last step of a large shipping group to expand worldwide in demand due to epidemics.
DoorDash, the US market leader, said the move would allow it to enter one of the world’s most “dense restaurant countries”, although it will start relatively small.
Imitating its US strategy, which focused primarily on suburban cities, moving away from major cities, DoorDash reported that it had registered “hundreds” of restaurants in Sendai, a city north of Tokyo with a population of about 1 million.
“It’s a very poor market,” CEO Tony Sean told the Financial Times on Tuesday, describing Senda as a “microcosm” of the country. “In Japan, across the country, the most generous estimates are 10 percent of the merchants who take delivery,” he said. So I think these are just very early days. “
Japan Aponia’s restaurant culture means that people tend to stop: eating on the way home rather than ordering food delivery, but new entrants see an opportunity in the growing population of retired families with double incomes.
The move comes as major app delivery companies aggressively expand into new markets, betting that habits formed during epidemic blockades will become permanent. At the height of the blockchain in the US, DoorDash’s revenue jumped more than 200 percent, pushing it to a blockbuster pre-order that has raised nearly $ 3.4 billion for the company,
Last month, reports the Financial Times DoorDash was set to launch another highly contested market in Germany, which would face Just Eat Takeaway and Delivery Hero, as well as Uber Eats, which told FT in April It planned to launch in Europe’s largest economy “within weeks”.
With the acquisition of Grubhub, which has yet to close, Just Eat Takeaway will establish its first presence in the United States, threatening more than 50 percent of DoorDash’s US market share.
In Japan, DoorDash will compete against well-known rivals but locally established players.
“Of course it will be very difficult,” Sun said. “When we talk about investing in Japan like Aponia, we are talking about multi-year, multi-decade investments.”
Uber Eats was launched in the country in 2016, followed in 2020 by Delivery Hero and China’s Didi Chuxing. Tokyo-based Demae-can has worked with nearly 60,000 merchants and has 5.82 million active users. It also offers a wider range of services, such as mail order and dry cleaning.
DoorDash will also have to compete with a number of powerful local companies in related markets, including food delivery cooperatives, Yamato և Sagawa parcel services.
Although DoorDash is starting to expand into stores in the United States, Syu says he will not rush into such moves in Aponia.
“Crawl, walk, run,” he said. “We definitely do not want to make mistakes by trying to copy and paste what we have seen work in other countries. I think we will have to build a lot of Japanese products for ourselves. ”