Kuala Lumpur, Malaysia – Wee Meng Chee, better known as Malaysian controversial Chinese rapper and director Namewee, does not think his new song, which features the “very, very rich” Malaysian Chinese elite, could trigger a global storm of anger over thousands of pancakes.
“Blink” is the official name of the most devoted Blackpink fans of South Korean K-pop pop stars, who are currently considered the best-selling girl group in the world. Indeed, in the language of obsession, Blinks says that they “will support and love Blackpink at all times.”
This time in Malaysia և around the world, Blinks was outraged by a line from Namewee’s latest caricature: You Know Who My Dad Is. Released on YouTube on May 28. They criticized the song, which was performed by a mix of compositions in the major languages of Malaysia (Malay, Mandarin այլ Other Chinese dialects և Tamil) and English, known as “Manglish”, as anti-sexist.
While women in penetrating clothes were drinking and circling around him in the nightclub, the rapper sang: “See for yourself, always look at Blackpink և masturbate.” This series is a mess for working-class Malaysian men who, unlike the dirty rich lead hero in the music video, drive cheap cars and can only dream of their ultimate lifestyle.
The controversial song garnered 4.5 million views and more than 68,000 comments in less than two weeks. Many accused Namewee of sexism, disrespect for women, and called on the rapper to apologize for discrediting the band.
But these comments only forced Namewee to pursue its perpetrators. “Thank you for giving me the speed to watch, keep going. “How do you like it to be that way?” The rapper wrote, referring to Blackpink’s hit song. How You Like It:
Namewee has earned its name by taking advantage of the controversy by fluttering the feathers of the Malaysian authorities and fans.
The Malaysian-born artist first attracted attention because of a provocative song he created while studying in Taiwan. “I Love My Country”, “Negarakuku” – a play entitled “Malaysian National Anthem”, which includes local jargon “penis”. The video was supposed to be an unfettered response to the challenges facing the Malaysian Chinese minority in the Muslim-majority country of Malaysia, but it was almost blamed under the Colonial-era Publication Act. He had to apologize և to remove the song from YouTube.
No matter who you ask, Namewee is not just provocative.
To some, he is a fearless activist, a brave filmmaker, a humorist with a cunning sense of humor.
To others, it is a mess that causes racial controversy.
Last year, members of the ruling coalition’s youth wing, as well as the local Painters’ Association, complained to police about their film Babi (Malay for “pig”, a word often used as a racial noise in multi-ethnic Malaysia) about school riots. which the local authorities allegedly tried to cover up 20 years ago for fear of inflaming racial tensions. Many of Malaysia’s ethnic minorities live under a social contract that protects the rights of the majority ethnic Malays.
Namewee used to piloried the greenhouse world of K-pop. In the K-pop Idol video, which was viewed 6.7 million times in 2015, the rapper underwent plastic surgery and became a beautiful Korean pop star.
But you know who my father is. – Sponsored by an online casino. It is aimed not at K-pop or Blackpink, but at the wealthy Malaysian Chinese elite, served in a style similar to that of South Korea’s Park Jae-sang, better known as Psy, the mega-hit supplier. Gangnam Style և Dad.
In fact, there is a serious social message hidden under satire.
Namewee goes on to describe his intentions in the video description. He emphasizes what he calls “song morality” with a familiar social interpretation. “Do not play with rich people, they can PIAK [“hit”] your face anytime they want, even in a steamboat restaurant. ” This refers to the incident in Kuala Lumpur in January, when two wealthy customers spat at a local restaurant.
But Namewee’s Malaysian elite mockery did not go down well with Blackpink fans.
“Many local references to global icons are now being scrutinized in detail,” said Lig Kai Hyun, a member of the Singaporean Committee for the Study of Transnational Cultural Studies, a member of the Committee for the Study of Asian Folk Music, told Al Jazeera. “Observing any references to any K-pop idols is also part of the emotional devotion of the fans.”
In addition to Malaysians, thousands of views from Turkey and Latin America flooded Namewee’s video commentary section, calling her “respect Blackpink” and “respect women”. One of the users, End Enduk, advised the rapper to be ready to face the consequences, because “you are confused with a wrong fantasy.”
Do not mix with the army
According to a 2020 survey by #KPopTwitter, Malaysia is the seventh strongest K-pop market in the world. K-pop is huge in Malaysia ամենամեծ its biggest activities are promoted endlessly.
Joanne BY Lim, an associate professor of cultural studies at the University of Nottingham in Malaysia and co-editor of the Korean Channel in South and South Asia, believes that the current success of K-pop is due to online streams after K-pop lost. his Malaysian worship. due to its repetitive dimensionality, towards the end of 2010.
The main strategy was to use social media to involve the most dedicated fans in the group և producer decisions.
“The ability to communicate with like-minded people (և until recently, live directly with the orchestras) has greatly changed the K-pop experience for fans, while giving them a real sense of belonging to this community,” Lim told Al Jazeera. ,
As well-known bands like Blackpink և BTS began collaborating with American producers using English instead of the genre’s core Korean words, K-pop became even more globalized, gaining a legion of fans.
In Namewee’s latest song, Lim plays two dynamics. On the one hand, Blink’s accusations seem to be too much of a response to the song, as they fail to understand its irony. On the other hand, their response has opened the door to condemn sexual harassment.
“If we focus on the texts, we can expect that such dissent will be inspired by the many recent movements, from #MeToo to #MakeSchoolsASaferPlace, which 17-year-old Malaysian student submits police report against teacher over joke about rape“Starting a discussion about women living in Malaysia,” Lim said.
Clear their act
Critics of K-pop culture have often resented the sexualization of his wives, the “poisonous” culture of paganism. So Namewee, who is told to “respect” Blackpink, is more than a hint of hypocrisy. Cultural analyst Lim believes that “the image of the K-pop star tends to objectify women” as it adapts to the demands of the global pop music market.
The success of K-pop, particularly Blackpink, in more conservative Malaysia has also led to local versions of songs and music videos.
Pop “nasiid” (Islamic chaplain singing) bands have prepared versions of K-pop hits that are adapted to the sensibilities of Malaysian Islam.
“By changing the lyrics, we make it easier for children to choose a more positive form of entertainment,” said Osama Kamaruzaman, a sound engineer at Tarbiah Sentap Records, home to artists such as Faith and Sayyid Salahuddin. Uth’s wisdom և Rabita.
The latter released the “Islamic” version of Hatiku (My Heart) Blackpink և Selena Gomez’s stunning hit “Ice Cream” in October 2020, turning the original words full of sexual irony into a declaration of love for Allah in Malay, collecting more. more than 280,000 views on YouTube in the first few weeks after launch.
It is unclear whether pure Nazi K-pop went under the Blinks’ radars because of a language barrier.
For Namewee, however, you know who my father is. rose amid online Blinker complaints.
Namewee later deleted the word “masturbation” from the English և Malay subtitle of the video.
But he kept it in Mandarin’s vocals և subtitles, և Blink continued to rage against it.
The video was removed from YouTube on Monday for violating the rules, leaving only the words և video on how the song was created.
User Jendukie, unfortunately, was right. The accessibility of the Blinks is global, they are really the “wrong fantasy” with which even a seasoned provocateur like Namewee is confused.