Sports

Star Sports is working hard to win the title in Southampton


The official announcer of the match in the Indian subcontinent, Star Sport, made a big contribution to the final of the ICC World Test Championship (WTC) in Southampton. From June 18, India will close its horns with New Zealand.

According to: Reports:, Star Sports signed 15+ advertisers for the final, including Byjus, Dream 11, Cars24, ThumsUp, Skoda, MRF, Cred, PolicyBazaar, Pharmeasy, PaisaBazaar, Niyo Solutions և Ultratech.

According to E4M, sponsors pay 2.5 rubles for 10 seconds of varnish, while spot buyers spend 2.8 liters of varnish for 10 seconds for the WTC final. The inventory rate is almost 50% higher than that sold in the Indian Individual Bilateral Test.

The broadcaster could end up with a record revenue of about 80-85 million rubles, if all the advertising space in the WTC final is consumed within 5 days. By the way, each test game in India, according to the “Network Pass” deal with BCCI, costs 52 INR.

“The World Test Championship is a market property for Star India. The recent launch of a commercial just adds to the expectations of fans and advertisers. Advertising by category has attracted advertisers by category to become India’s world champion և to be the first team in the world to win the throne. “Our mainstream broadcast in five languages ​​is intended to capture the heart of every fan, to use the country’s high attractiveness to see how India will buy this historic confrontation.” Star Sports EVP Anil Ayaraj quotes Exchange4Media.

Star Sports is planning a mega broadcast of the WTC final

The broadcaster plans to broadcast the WTC final in several languages ​​”India”. This is the first time the Test Meeting will be broadcast in multiple languages ​​on the platform.

They decided to report the title clash in five languages: Hindi, English, Tamil, Telugu և Kannada Sports Star Sports և և Disney + Hotstar.

The stage is set for the full WTC final, and fans are eagerly awaiting the start of the action.






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