France fines Google € 220 million for anti-monopoly advertising

French competition regulators have fined Google € 220 million for abusing its dominance in the online advertising market and changing the country for three years.

The case described in detail how Google dominates the world of online advertising և can file a lawsuit against other ongoing lawsuits by Google in US states such as Texas և by regulators Brussels : countries like Great Britain և Italy.

Google said it would not appeal the findings of the case և said it would take some action worldwide, according to announcement: From the French competition body.

“Google has demonstrated its vertically integrated business model in advertising to gain an edge over other competitors,” said Isabelle de Silva, president of the French Competition Authority, at a briefing on Monday.

“This is the first investigation in the world to study the advertising space where Google dominates. For the first time, Google agrees to sign contracts. This case will be of interest to other regulators looking at the online advertising market և technologies. ”

The case began in 2019 with a complaint from News Corp, the French newspaper Le Figaro, and the Belgian Groupe Rossel. Le Figaro decided to resign in November 2020.

Investigators have found that Google, which possesses the leading online advertising buying and selling tools, as well as the largest online advertising marketplace, has combined its products with unfavorable competitors.

In particular, they explored the close relationship between Google’s AdX exchange, the ad auction market և Google Ad Manager’s advertising sales platform, which grew by $ 3.1 billion after the acquisition of DoubleClick in 2008.

They said Google had leaked advertising information about competitors from Ad Manager, helping AdX gain an advantage over other auction houses. “It bends the pitch,” said Da Silva.

Google has announced that it will “increase the flexibility of Ad Manager” to “make it easier” for publishers and advertisers to “use data” and use our tools through other advertising technologies.

In: Blog post:, the company said it was committed to “increasing data accessibility” for users, and stressed its commitment to being more transparent.

News Corp. legal representative Damien era Yeradin said the decision was “extremely important” as Google found that Google was violating EU rules through a number of anti-competitive tactics that the search giant did not dispute.

Geradin added that the decision will provide “ammunition” to various competing bodies, including Brussels and the United States, where there are similar cases against Google.

He added. “The language used by the French decision is quite harsh. The decision qualifies the violation as extremely severe. “

He said that although the fine was on the “low” side, the funds were intended to provide greater collaboration between Google’s ad server and ad exchanges. “This should allow these other ad exchanges to be in a better position to compete with Google.”

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