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CVC is in talks to create a $ 4 billion total tennis team


CVC Capital Partners is negotiating a $ 600 million deal that will combine women’s tennis calendars for men and allow a private equity firm to buy the sport.

According to the proposals, CVC will take a 15% stake in One Tennis, a new organization set up for two rounds to manage media երկու data rights, according to people familiar with the proposals, valued at $ 4 billion.

The Tennis Professionals Association և The Women’s Tennis Association, which is the governing body of the tours, will remain a separate entity and will make sporting decisions.

But they would agree on a schedule so that male and female players could play in the same events as they play in the “big ones”. The four elite tournaments of the Wilbledon բաց US Open, which have a separate governing body.

The deal would be the first tennis escape for CVC, a Luxembourg-based private equity firm that specializes in sports deals, including football, rugby, volleyball, basketball and car racing.

Formerly owned by Formula One, ազգ MotoGP և bought six nations, championship rugby և Pro 14 rugby tournaments as well as the International Volleyball Federation. It has been in talks to invest in the Italian Serie A, the German Bundesliga and the San Antonio Spurs basketball team.

CVC’s latest strategy was to try to gain a minority stake in leading competitions by trying to have enough influence to take over the commercial activities of sports leagues, tournaments, and the packaging of media LM rights packages around the world.

CVC declined to comment.

The ATP Tour consists of 64 tournaments in 31 countries, while the WTA, founded by Billy Jean in King in 1973, has more than 50 tournaments.

Under the proposed deal, One Tennis will manage both the broadcasting rights of the tournament and the sale of data to gaming companies.

The ATP has a contract with IMG for betting data, while the WTA has a deal with Stats Perform, both of which can be controlled by One Tennis.

Mark Webster, CEO of ATP Media Commercial and Broadcasting Arms, has lined up for the launch of One Tennis, and ATP Media will be part of a new entity, said a person familiar with the matter.

People said the deal could be agreed this month. They will aim to create a structure that can eventually apply to run the media և data rights for the Grand Slam tournament.

The WTA և ATP said they were “constantly looking for ways to bring the sport closer together to provide an improved experience for fans, players and tournaments.” They added: “Working together, we believe they can have significant opportunities ahead. We are exploring all the options. “These are preliminary stages. Any opportunity will be evaluated in close consultation with our relevant stakeholders.”

Last year, both organizations had to suspend the tournament due to a coronavirus epidemic. The news of the talks was first reported by Sky News

ATP President Andrea Gauden told the Financial Times last year that he was in favor combining ATP and WTARoger Federer, who shares the record of 20 major titles, and Billy Jean in King, who are in favor of the merger.



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