BRUSSELS կարգ UK regulators have announced an investigation into a formal Facebook competition conducted by a social media company over the use of customer data to dominate key markets such as digital advertising.
On Friday, the Competition մարմ Markets Authority announced that it was investigating whether Facebook could “abuse its dominant position in the social media or digital advertising market by collecting or using its advertising data”.
Separately, Brussels announced that it was launching a formal antitrust inquiry into whether Facebook had violated EU law by “using advertisers, particularly assembled advertisers, to compete with them in markets where Facebook is active, such as advertisements. ”
EU regulators also say that the investigation will try to determine whether Facebook links its online classified advertising service to its social network Facebook Marketplace in violation of EU competition rules.
Brussels և The UK has taken a similar approach to suppressing the dominance of Big Tech, as the CMA became an independent regulator in January. Earlier this year, the UK agency launched an investigation into Google, Apple և Facebook. In recent years, the European Commission has opened its own probes in Google, Microsoft, Amazon and Apple.
Facebook’s parallel investigations come as the UK prepares legislation to formally launch a new technology regulator under the CMA. The digital markets division will establish custom rules for large technology companies that will be enforceable through huge fines. The shadow unit was launched in April, although it may have a long wait to take office.
Andrea Koselli, CEO of CMA, said: “We intend to scrutinize Facebook’s use of data to assess whether its business practices offer an unfair advantage over online dating և classified advertising.
“Any such advantage can make it difficult for competitors to succeed, including start-ups, and reduce customer choice.”
He added. “We will work closely with the European Commission, as each of us will study these issues, as well as continue to coordinate with other agencies to address these global issues.”
EU Executive Vice President for Competition և Digital Policy Margaret Vestager said: “Facebook is used by almost 3 billion people a month, with a total of almost 7 million companies advertising on Facebook.
“Facebook collects a huge amount of data about the activities of its social network and its users, enabling it to target specific groups of customers. We will look in detail at whether this data gives Facebook an undue competitive advantage, particularly in the area of online classified advertising. , where Facebook also competes with the companies from which it collects data. “In today’s digital economy, data should not be used in a way that distorts competition.”
The Facebook speaker said. “We are always developing new and better services to meet the growing demand for people who use Facebook. Marketplace և Dating offers more choices to people և Both products operate in a highly competitive environment with very large officials. “We will continue to cooperate fully with the investigations to show that they are unworthy.”