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Olympic sponsors call for postponement of Tokyo Games to attract more spectators


Some of Japan’s biggest sponsors of the Tokyo Olympics want the organizers to postpone the Games for a few months to attract more spectators.

The offer has been made privately in recent weeks by people with knowledge of the situation. The lawsuit alleges growing frustration with some of Japan’s 47 companies, which collectively paid more than $ 3 billion to hold the games back. mostly sponsored a sporting event in history.

“I do not think that this proposal will have a strong impact on the organizers, as they seem to be completely determined in it. launched on July 24Said a senior executive of a corporate sponsor.

“But from our point of view, it just makes a lot, much more sense to hold games when there are more vaccinated people, the weather is cooler, maybe the public opposition is lower.”

Prevalence of Covid-19 դ The slow spread of vaccines has disappointed the public. Opinion polls show that 80% of Japanese people want the Olympics to be canceled or postponed.

Total number of people who received at least one vaccine shot Japan has more than 14 million people or 11 percent of the population in Aponia.

In April, the Aponia Olympic Committee told sponsors that a key decision to allow viewers to watch the event live would not be made until the last possible date, possibly June 24.

Many companies have launched basic marketing campaigns around local ticket gifts and advertisements. Banks, brokers, insurance companies, and other major industrial sponsors planned to use the events for corporate entertainment.

The two people present at the meeting said that some companies had decided that the money spent on Olympic sponsorship was effectively “useless”, but the delay would allow them to regain some value if it allowed the audience to move more around the venue.

Proposals for a last-minute deferral were made until the end of September or in October, when preparations for the games had been in the last 50 days.

A senior executive from one of the sponsors said the postponement offer had practical implications. He said the company would no longer charge for the project but would consider paying an additional sponsorship fee if the Olympics took place at the end of the year.

“If the games started in a few months, there would be much more vaccinations in the country, there would be less uncertainty. We would certainly consider investing more money as sponsors,” he said.

He added that there was an internal debate within his company that the risks would be linked to an event that Sigeru Omi, Covid’s chief physician, said was “not normal” in the current circumstances.

Another head of the Tok apon company, which supported the application to participate in the Tokyo Games, said: “Japan must make every effort to ensure that the Olympic Games are held on schedule, and that the government speeds up the spread of vaccines,” he said. But Plan B must be prepared for a two- to three-month delay. ”

The Tokyo 2020 Organizing Committee did not immediately respond to a request for comment.

The business community has been at loggerheads over whether the country should host the Olympics. SoftBank founder Masayoshi Son և Hiroshi Mikitani, head of the Rakuten e-commerce group, are among the most vocal opponents.

But even among the sponsors, the companies find themselves in an awkward position, making it difficult for them to promote the event due to strong public opposition.

Akio Toyoda, CEO of Toyota, the sponsor of the World Olympic Games, on Thursday expressed disappointment with the slow progress of Covid-19 Japan apony control.

“This is a serious emergency. “It requires crisis management,” Toyoda said. “The reality is that we are still in a state of anxiety and dissatisfaction.”

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