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The Superyacht market raises the tide as the rich seek luxury և isolation


After one of the worst crises in the history of tourism մի, part of the market has flourished as the business has grown from a large wave of orders.

The demand for the superpower industry has rarely been stronger as wealthy tourists enjoy beach holidays to escape the crowds and the Covid-19 threat.

For those who can afford it, there is everything from water sports to yoga and fitness, as well as the opportunity to spend quality time in isolated bubbles with friends and family.

“It simply came to our notice then [last summer]”The market is booming at levels that were much higher than we were in the block,” said Anthony Sheriff, CEO of Princess Yachts in Plymouth.

Success storytellers across Europe respond to success stories. Ferret, a shipbuilder in Forli, northern Italy, delivered a record 56 yachts in the first quarter, saying the “fantastic acceleration” of orders ignored forecasts.

Elsewhere, a record 208 supercars worth միլի 1bn were bought in the brokerage market by May 17 this year, up from 13 131 a year earlier, according to Boat International.

The yacht chiefs say the epidemic has caused the rich to reevaluate how they spend their time, jumping in to buy their first ship, or raising asset prices while increasing their wealth.

“People with the coronavirus realized that ‘your life can change right away.’ “Their perception of life changed, they wanted to seize the moment,” said Marco Valle, CEO of Bennett Yachts in Viareggio, Tuscany. “It is no secret that stock exchanges have risen sharply. We were ready with the right product. ”

Even the cancellation of numerous boat shows in glamorous places like Monaco could not ease the demand, as the online shopping boom has offset the lost sales of trade shows, which usually attract buyers.

“In a year without ship shows, we have had the best orders ever,” said Rose Damen, CEO of Dutch manufacturer Damen Yachting, whose book order has grown by about 800 million euros in the last 12 months.

It has not been a simple navigation yet! Social exclusion claims made it impossible to reach the months of lost production when shipyards closed last spring, while the cost of raw materials that could not be easily passed on to buyers was rising.

It follows a difficult decade, marked by a number of failures in the consolidation industry. Twenty shipyards accounted for 65 percent of last year’s ship shipments, up from a third in 2010, according to the Superyacht Group.

Recent failures include Nobiskrug in northern Germany, which belongs to the French-Lebanese manufacturer Iskander Safa’s Prinvest, which took over the administration a month later (April);

Ferretti yacht on display in China.  The huge increase in orders in the supermarket market follows a difficult decade, when a series of failures forced the industry to unite

The increase in orders in the hyper-publishing market comes after a difficult decade, when a number of failures forced the industry to consolidate. © Guo Zhihua / VCG Getty

In addition, manufacturers have to deal with the most difficult customers in the world, as the rich negotiate fiercely on only a few mega-projects, where incorrect budget calculations on one transaction can have a big impact on profits.

“People expect it to be a very lucrative business because your customers are billionaires, but it’s not really a high-margin business, it can be high-risk,” Damen said.

Currently, the task of the builders of the 5,700-strong supersonic fleet, defined as boats longer than 30 meters, is to retain customers in the post-epidemic market.

Even if the wealth of 520,000 individuals is expected to exceed $ 30 million, as estimated in the Frank Knight Wealth Report, many wealthy customers may decide to spend their money on other things after the crisis.

Industry leaders say they have struggled to overcome what they consider to be an unjust stigma, that superhighs are games of the rich, that widening inequality, and disproportionately contributing to climate change.

One of the British entrepreneurs, seeing the epidemic on his yacht with his family in the Bahamas, called Zoom calling for work, hinting at public pressure.

Princess Yachts CEO Anthony Sheriff says market is

Princess Yachts CEO Anthony Sheriff says the market is “absolutely thriving” © Princess Yachts

“Quality of life և quality of time are great.” But his too. The signature of the mail is read by London to avoid annoyance from jealous colleagues or customers. “The green-eyed monster is alive and well,” he added.

Buyers are not usually the stereotyped oligarchs or party animals portrayed in the popular TV show. Under the deckor:

“The owner of an archetypal yacht with skinless skin and marinade in his hand is a bit of a capsule. That’s it, “said Brendan O’Shannas, aboard a 100-meter boat she was sailing in the southern Bermuda Islands.

Executives also add that job creation in the industry is sometimes overlooked. These workers or craftsmen have often improved their skills through long apprenticeships or years of hard work.

“People like to talk about the skills, the quality, the craftsmanship needed to build a Bentley or Rolls-Royce. But not for supermarkets, ”said Martin Redmain, president of Superyacht Group.

However, Benetti’s Valle is still waiting for orders to fall պայքար to fight to win customers հետո to end the crisis.

“As producers, our task is to convince them[customers]”This yacht becomes not just a new one, but a passionate repetition, to preserve in this life, to pass on to sons and daughters in the family.”



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